takING businesses to the next level.

Helping founders build profitable businesses and get investment-ready at speed and scale.

Assisting investors with deal selection using behavioral science and business building know-how.

FOR FOUNDERS

The most transformative thing a founder can do for their business is to surround themselves with people who see things that they can’t.

SERVICES

STARTUP HEALTH CHECK

An in-depth health check of how you’re building and thinking about your business. Learn what you could do differently to get better and faster results. Ensure you’re on the right path to success and/or to get investment-ready.

FRACTIONAL CEO

Have a sounding board that acts and thinks like your co-founder. Get support in navigating hard decisions and overcoming challenges quickly and efficiently. Three packages are available to fit any need and budget.

WHAT HELP LOOKS LIKE:

✅ Help founders find the quickest path to becoming a healthy revenue-generating business

✅ Teach founders how to “make things people want” (human-centered design) instead of “making people want things” (marketing and sales)

✅ Tell the most compelling story in a credible narrative with a pitch strategy that helps close investors

✅ Create turnkey, investor-ready, future proof documents that raise capital (e.g. pitch deck, business plan, financial plan)

FOR INVESTORS

Behavioral science offers a game-changing competitive edge in deal selection that only few know how to leverage.

SERVICES

INVESTMENT-READINESS ASSESSMENT

An independent examination that evaluates how a founder acts and thinks about the key aspects of building their business. Learn where the critical gaps are that need to be filled.

FRACTIONAL EXECUTIVE

Add post-investment value to your portfolio companies in ways you haven’t done before. Have someone regularly in the trenches asking the right questions. Three packages are available to fit any need and budget.

CLIENT FEEDBACK

"I had an incredible experience. Yen provided fast, professional, and reliable service that surpassed my expectations. Not only highly skilled, but also friendly and easy to communicate with. Her flexibility in meeting my specific needs was exceptional. I highly recommend Yen's services. Thank you so much!"

"For anything to do with pitch decks and/or advisory I highly recommend her, It's very difficult to find such quality of work and dedication anywhere else. I will definitely be working with her again in the future :)"

"Very professional and knowledgeable. I would highly recommend."

"Yen brought her intelligence, experience and enthusiasm to bear on every aspect of the work. She rapidly combined diverse information and logic into comprehensive client presentations with actionable recommendations for the team. Many of the organisational observations and improvements would probably not have happened without her. Insightful, productive, self-directed, Yen was a pleasure to work with and would be an asset on any team."

"Yen worked with me and my team helping us navigate an unconventional approach to strategy design, implementation, and analysis. Working with products yet to be built, using science and tech yet to be fully harnessed, Yen’s curiosity, intellect, energy, and collaborative approach assisted me in distilling the right questions, having examined the right data sets; and moreover having the right conversations. She brings an incredibly healthy approach to the workplace, contributes freely, and is always curious to learn. She will leave your team better for having been there."

"Yen has been great to work with. She knows what she is talking about, and when there is the slight doubt she finds out. She is very thorough in her work, always validating the content before and after the designs has been made. All in all she is very inspiring and makes you want to learn more every day."

MY BIGGEST LEARNING ON WHY STARTUPS FAIL

Most founders don’t realize that they are solving for the wrong problems. These are startups that spend an exhausting amount of hours “working on their business”, but are getting very slow or no results from their hard work.

They’ll feel like they’re doing things that really matter for their business, but those things actually aren’t critical for their current stage and maturity level.

A founder who is getting this wrong is wasting tons of time and money on inefficiency or worse: they end up with an unprofitable business.

Having supported 350+ founders across all verticals, I have a deep sense of what works and doesn’t work in building a profitable business. Work with me to ensure you’re getting this right.

Having ventured through academia (PhD Behavioral Economics), tech consulting (IBM top 5% performer), Design Thinking (3x certified), and entrepreneurship (2x successful businesses), I’m sure I can help.

🙌 350+ founders supported

⚡ $20M+ in startup funding raised through my advisory and investment documents (pitch decks, business plans, financial plans)

Moreover, having worked in Amsterdam, Barcelona, Hong Kong, Dubai, and Singapore with companies ranging from Google, Apple, and IBM on the innovation & startup side, I’d love to share my learnings through the work we do together.

CLIENTS INCLUDE:

THINGS I'VE DONE BEFORE

For Startups

Ideate, validate, and launch new products and services
Establish problem-solution fit and product-market fit
Fix gaps in your value proposition and business model

For Scale-ups

Scale and expand to new target markets and/or customers
Improve organizational effectiveness without over-engineering
Balance running the machine vs building the machine

For Corporates

Run, manage and execute digital transformation programs
Identify viable innovation use cases (A.I., Blockchain, etc.)
Build and run high-performing innovation labs

GET IN TOUCH

📞 Get a complimentary consultation that I know you'll find extremely helpful even if you decide not to work together.

GET IN TOUCH:

[email protected]

takING businesses to the next level.

FOR FOUNDERS

SERVICES

STARTUP HEALTH CHECK

FRACTIONAL CEO

WHAT HELP LOOKS LIKE:

FOR INVESTORS

SERVICES

INVESTMENT-READINESS ASSESSMENT

FRACTIONAL EXECUTIVE

CLIENT FEEDBACK

MEET YEN

MY BIGGEST LEARNING ON WHY STARTUPS FAIL

CLIENTS INCLUDE:

THINGS I'VE DONE BEFORE

GET IN TOUCH

📞 Get a complimentary consultation that I know you'll find extremely helpful even if you decide not to work together.